Logo Project

LOGO DESIGNS- BEYOND VINTAGE

Since vintage clothing has something to do with fashion we wanted to incorporate that theme into our logo but not make it to obvious what we were selling. I experimented with different shapes, styles colours and patterns to see which one looked the most professional.

LOGO ANALYSIS/RESEARCH

      

The reason why I picked this particular logo to analysis was because of it simplicity. The logo itself is extremely straight to the point and quite obvious what it is advertising/ representing. Although logos don’t need words before it becomes apparent to the consumer what the business is involved in for this particular logo words are necessary as the zig-zag line incorporated in the logo is a bit confusing unless the text in the logo is read. The colours present in the logo reflect deeply in what the business is about

E.G….The green background represents the agriculture (plants. trees, nature etc)

…..Why the the red tree represents danger and evil (which is used to show the danger in which our forests are in)

another thing I like about the logo is the modern look which it has. By using clean sharp edges in the shapes it has been able to achieve a contemporary look.

Although my logo is representing vintage clothing I also want to achieve an contemporary look to it in order to give it a more professional appearance.

        

This was another logo that i enjoyed looking at as it only uses two graphical elements, it is also simplistic but rather confusing at the same time. It gives the viewer a sense of confusion as at a first glance it is not that easy to make out what it says but after lookin carefully it can be clearly seen to read the words ‘candy’. This is a good attribute that the logo posseses as it has the power to make the viewer look twice or for a longer period of time. The logo also doesn’t provide enough information for the viewer so it leaves the consumer confused at what the logo is representing.

This could be an advantage and disadvantage at the same time.

         

The reason why I chose this logo is because it reflects the theme i want in my logo (as the are both vintage related)

The main thing I like about this logo is the old and worn out effect it has. The colours used are minimal in order to keep to the old theme. The logo reminds me of some kind of early stamp used in the 1900’s. The font style also complements the rest of the logo but i personally think that a logo should contain alot of writing but it tend to throw viewers from reading because there is a lot to take in at one time. where as if a logo such a nike was seen it would be easy to remember it.

BRAINSTORM- THINGS ASSOCIATED WITH VINTAGE TEXTILES

Foral designs and repeated patterns

 Flowery designs and repeated patterns were predominatly used in the early stages of textile production and were widely worn in the early 1900’s

Bows and ties

Bows and ties were used on a daily basis in the 1800’s but can be seen now on people with a modern twist.

-Bowler hats, scarfs and fur coats

-Vintage jewellery and Glasses

Alot of jewllery such as lockets, button sized earrings and pearls are becoming more commonly used in modern society

These are some of the sketches I made to represent my rough ideas.

PATTERN SWATCHES

I then decided to make a vintage pattern using pencil which I would incorporate in my logo. I applied different effects to it to see which one produced the best vintage look i was trying to achieve.

Here I experimented with dfferent colour, shapes, textures etc in order to create a large variety of logos so that I would be able to asses them individually.

I then chose my best 5 and tested them on some picture that i had taken recently. by doing this i was able to se which one looked more :-

-Professional

-Like a real logo

-Reflected the brand

-Wasn’t too obvious but was also eyecatching

ThIs is the logo that i finally decided to use. I likedit the most because it is simple, bold, not obvious but still intresting and can be easily recongnized and remembered by the customer.

This was the final design that I choose to use as i think it stood out amongst my other logos and i believe look the most professional. My reason for using an anchor for my logo is Anchor designs are one of the oldest types of tattoos dating back to the early 1900’s, however with an interest in all things retro and chic these have come back into fashion. Anchor designs can now be found in a variety of clothing (retro and vintage). So I think by using this bold image it will be recongnised easily as it has been used so frequently in the modern fashion society.